Push Notification Data
Tap rates, dismiss patterns, and opt-in decay curves -- the engagement data mobile app companies benchmark against.
No listings currently in the marketplace for Push Notification Data.
Find Me This Data →Overview
What Is Push Notification Data?
Push notification data encompasses tap rates, dismiss patterns, opt-in decay curves, and other engagement metrics that mobile app companies use to benchmark performance and optimize user retention. This data reveals how users interact with notifications across different industries, platforms, and delivery strategies. Companies track metrics like click-through rates (CTR), geotargeting effectiveness, and frequency-response relationships to refine messaging and maximize conversions while minimizing user churn from notification fatigue.
Market Data
$866.43 million
Global Push Notification Software Market (2024)
Source: Global Growth Insights
$1.17 billion
Market Projection by 2032
Source: Global Growth Insights
4.2%
Projected Market CAGR (2024–2032)
Source: Global Growth Insights
Up to 15%
Ecommerce Conversion Impact
Source: MoEngage Push Notification Delivery Report
Who Uses This Data
What AI models do with it.do with it.
Ecommerce Businesses
The largest sender segment, using push notifications primarily to announce offers, discounts, new product launches, and time-limited deals to drive conversions and cart abandonment recovery.
Media, Publishing & Content Platforms
Second-largest user group leveraging push data to optimize article engagement, content delivery timing, and reader retention through behavioral and opt-in analytics.
Banking & Financial Services
Segment tracking notification engagement to communicate account alerts, transactions, and promotional offers while managing opt-in compliance and user preferences.
Pricing depends on the proposed terms
We do not have a verified, comparable price for your dataset. Consider the permitted uses, license term, exclusivity, provenance, coverage and quality. A seller asking price is a proposal, not an appraisal or guaranteed sale. Compare prices only when the source, date, currency, unit and license scope are known.
What Buyers Expect
What makes it valuable.valuable.
Segmentation & Geotargeting Data
Buyers expect precise audience segmentation and location-based targeting data that demonstrate measurable CTR improvements. Geotargeting success correlates directly with campaign relevance and conversion rate lift.
Opt-in & Frequency Decay Metrics
Critical data on opt-in rates, opt-out patterns, and diminishing returns curves after maximum engagement frequency. Peak CTR typically occurs at two push notifications per period before declining sharply.
Industry-Specific Performance Benchmarks
Buyers require engagement data segmented by vertical, such as Health & Fitness (optimal 90-character length) versus Deal & Coupons (optimal 20-character length), to inform content strategy.
Real-Time Delivery & Impression Tracking
Comprehensive data on push delivery rates, impression counts, dismissal patterns, and rich media engagement (images, GIFs, videos) to measure campaign impact and optimize send-time performance.
Potential applications and organizations
Who's buying.buying.
Omnichannel push notification platform serving 2+ million businesses, delivering 12+ billion messages daily with segment-based engagement optimization and A/B testing.
Web and mobile push platform for 25,000+ businesses sending 15+ billion notifications monthly, with cart abandonment and revenue automation analytics for ecommerce.
Insights-led engagement platform with 1,200+ enterprise customers using Merlin AI for predictive segmentation, send-time optimization, and Push Amplification+ delivery analytics across emerging and developed markets.
Mobile engagement platform tracking time-of-day push performance, industry-specific character length benchmarks, and frequency-based CTR decay patterns for optimization.
FAQ
Common questions.questions.
What metrics make up push notification data?
Push notification data includes tap rates (CTR), dismiss patterns, opt-in and opt-out rates, opt-in decay curves, geotargeting success rates, delivery rates, frequency response relationships, and send-time optimization metrics. It also encompasses rich media engagement (images, GIFs, videos) and industry-specific performance benchmarks.
How does push notification frequency affect engagement?
According to VWO Engage, peak click-through rate occurs at two pushes per period for most businesses, or one for ecommerce and digital marketing segments. Beyond that threshold, frequency exhibits diminishing returns and increases opt-out risk, making frequency capping critical to data quality.
Which industries benefit most from push notification data?
Ecommerce (40% of push senders), media and publishing (accounts for 40% combined with ecommerce), banking and financial services (8%), and software/SaaS (7.6%) are the largest adopters. Ecommerce uses this data to drive up to 15% conversion lift through targeted offer and abandonment recovery campaigns.
How is push notification engagement data typically priced?
Pricing models vary: OneSignal charges $0.012 per monthly active user (mobile) or $0.004 per subscriber/month (web push). PushEngage offers tiered plans starting at $8/month for up to 50,000 subscribers. MoEngage uses MTU (Monthly Tracked Users) pricing, which is not publicly disclosed. Enterprise platforms like Braze require custom pricing and larger budgets.
Sell yourpush notificationdata.
Describe your push notification data and the uses you are authorized to offer. Price, legal suitability, and buyer interest require separate evaluation. No match or sale is guaranteed.
Prepare a Listing