Email Marketing Campaign Data
Buy and sell email marketing campaign data data. Open rates, click rates, and conversion by industry and segment — the email performance benchmarks.
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Find Me This Data →Overview
What Is Email Marketing Campaign Data?
Email marketing campaign data encompasses performance metrics and benchmarks that reveal how email campaigns perform across industries and audience segments. This includes critical metrics like open rates, click-through rates (CTR), and conversion data—the foundational insights that help marketers optimize their strategies. The global email marketing market was valued at USD 12.53 billion in 2024 and is projected to reach USD 30.4 billion by 2030, growing at a CAGR of 15.92%. This rapid expansion reflects the channel's proven cost-effectiveness: email marketing remains one of the most cost-effective digital marketing channels with strong ROI potential, particularly when combined with segmentation and personalization techniques. Marketers rely on campaign data to understand audience behavior, refine targeting, and improve campaign performance across multiple industries and audience segments.
Market Data
~4.6 billion
Global Email Users (2025)
Source: Marketing LTB
361.6 billion emails
Daily Email Volume (2024)
Source: Marketing LTB
42.53%
All Industries Average Open Rate
Source: Marketing LTB
5.14%
All Industries Average Click-Through Rate
Source: Marketing LTB
Up to 760%
Revenue Increase from List Segmentation
Source: Marketing LTB
Who Uses This Data
What AI models do with it.do with it.
E-Commerce Retailers
Monitor open rates, click-through rates, and conversion metrics to optimize product promotions, abandoned cart campaigns, and seasonal email strategies across customer segments.
IT & Telecom Companies
Use campaign performance benchmarks to refine lead generation emails, product announcements, and customer engagement campaigns within their industry vertical.
BFSI (Banking, Financial Services & Insurance)
Track email performance across customer segments to improve customer retention, cross-sell campaigns, and regulatory-compliant marketing communications.
Digital Marketing Agencies
Leverage industry benchmarks and segmentation data to demonstrate ROI to clients, optimize campaign strategy, and guide A/B testing and personalization efforts.
Pricing depends on the proposed terms
We do not have a verified, comparable price for your dataset. Consider the permitted uses, license term, exclusivity, provenance, coverage and quality. A seller asking price is a proposal, not an appraisal or guaranteed sale. Compare prices only when the source, date, currency, unit and license scope are known.
What Buyers Expect
What makes it valuable.valuable.
Accurate Performance Metrics
Open rates, click-through rates, and conversion data must be precise, verified from real campaign data, and clearly attributed to industry and segment sources.
Industry Segmentation
Data should be broken down by industry verticals (E-Commerce, IT & Telecom, Hospitality, BFSI, Education, Government, Entertainment, Healthcare) to enable relevant benchmarking.
Current & Historical Benchmarks
Buyers expect both current-year data and historical trends to identify performance shifts and emerging patterns in email marketing effectiveness.
Audience Segment Details
Performance data should be granular enough to compare results across different audience segments, enabling marketers to optimize targeting and personalization strategies.
Potential applications and organizations
Who's buying.buying.
Major email marketing platform provider tracking campaign performance metrics and offering benchmark insights to users
Email marketing software provider using campaign data to inform customer strategy and product features
Large enterprise CRM and marketing automation platform integrating email campaign performance data
Specialized email marketing software relying on campaign benchmarks to guide customer optimization efforts
Email marketing and automation platform using campaign data to improve user experience and performance
FAQ
Common questions.questions.
What metrics are included in email marketing campaign data?
Core metrics include open rates (average across all industries: 42.53%), click-through rates (average: 5.14%), conversion rates, engagement patterns, and performance data segmented by industry and audience type. Some datasets also include timing preferences and the impact of list segmentation on revenue.
How does segmentation impact email campaign performance?
Email marketing list segmentation shows significantly higher revenue potential, with some benchmarks citing up to 760% increase in revenue when using proper segmentation. Segmentation allows marketers to target specific audience groups more effectively, improving open rates and conversions.
Which industries have the highest email open rates?
Arts & Entertainment leads with approximately 51.19% open rate, followed by Automotive at 39.69% open rate. The all-industries average is 42.53%. These benchmarks help marketers set realistic targets for their campaigns within their industry.
Why is email marketing data valuable in 2025?
With 4.6 billion global email users and 361.6 billion emails exchanged daily, email remains one of the most cost-effective digital marketing channels. Current benchmarking data helps marketers optimize campaigns, validate strategies, and demonstrate ROI—critical in an increasingly competitive digital landscape.
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Describe your email marketing campaign data and the uses you are authorized to offer. Price, legal suitability, and buyer interest require separate evaluation. No match or sale is guaranteed.
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