Email Engagement Data
Buy and sell email engagement data data. Open rates, click rates, unsubscribes, and read time by subject line, sender, and time of day. Email marketing's training data.
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Find Me This Data →Overview
What Is Email Engagement Data?
Email engagement data measures how recipients interact with email campaigns—open rates, click-through rates, unsubscribes, and time spent reading. This data is collected across subject lines, sender identities, and send times, providing the foundation for training machine learning models and optimizing email marketing performance. The dataset represents billions of emails: the DMA Email Benchmarking Report 2025 aggregated anonymized performance data from 442 billion emails sent in 2024 across B2B, B2C, and multiple industry sectors. Email engagement data has become essential for marketers seeking to understand what resonates with audiences and for advertisers building enriched consumer profiles and lookalike audiences in programmatic campaigns.
Market Data
~21%
Average Email Open Rate
Source: Nutshell
6x higher
Transaction Rate Lift (Personalized)
Source: Nutshell
442 billion
Emails Analyzed (2024)
Source: DMA Email Benchmarking Report 2025
4.2x
Revenue Growth Lift (AI Automation)
Source: Isometrik
Who Uses This Data
What AI models do with it.do with it.
Email Marketing Optimization
Marketers use engagement metrics to identify high-performing subject lines, send times, and sender names, then refine campaigns to increase opens and clicks.
Programmatic Advertising Targeting
Advertisers leverage email engagement signals to build enriched consumer profiles, create lookalike audiences, and suppress low-value segments for improved ROAS.
Audience Segmentation & Re-engagement
Teams segment subscribers by activity level—active, dormant, unengaged—to tailor frequency, messaging, and content strategy for higher conversion rates.
AI Model Training
Machine learning systems use historical engagement patterns to predict recipient behavior, optimize send times, personalize content, and automate campaign decisioning.
Pricing depends on the proposed terms
We do not have a verified, comparable price for your dataset. Consider the permitted uses, license term, exclusivity, provenance, coverage and quality. A seller asking price is a proposal, not an appraisal or guaranteed sale. Compare prices only when the source, date, currency, unit and license scope are known.
What Buyers Expect
What makes it valuable.valuable.
Accuracy & Consistency
Data must be reliably collected across multiple email service providers and normalized to ensure year-over-year comparisons are valid and outliers removed.
Privacy Compliance & Anonymization
All personal identifiers stripped; data must comply with GDPR, CAN-SPAM, and regional privacy regulations to protect subscriber consent and trust.
Segmentation Granularity
Buyers require breakdowns by subject line characteristics, sender type, time of day, industry, and recipient behavior to derive actionable insights.
Timeliness & Freshness
Email engagement metrics must be updated regularly (monthly or quarterly) to reflect shifting consumer preferences and seasonal trends in open/click behavior.
Integration-Ready Format
Data should be delivered in standardized formats (JSON, CSV, API feeds) compatible with major email platforms, CRM systems, and advertising networks.
Potential applications and organizations
Who's buying.buying.
Contribute engagement data to benchmarking reports and use insights to optimize deliverability, personalization recommendations, and feature development.
Acquire email engagement data to enrich audience profiles, suppress inactive users, build lookalike models, and improve ad targeting precision and ROI.
License industry benchmarks and segment-level engagement data to benchmark client performance, justify strategic recommendations, and guide campaign optimization.
Use historical engagement patterns to train machine learning models for send-time optimization, subject line testing, and predictive personalization.
Buy personalized email engagement insights to improve segmentation, tailor messaging by user behavior, and increase transaction rates and customer lifetime value.
FAQ
Common questions.questions.
What specific metrics are included in email engagement data?
Core metrics include delivery rates, open rates, click-through rates, time spent reading, unsubscribe rates, and engagement trends segmented by subject line, sender, send time, and audience demographics. Advanced analytics also track conversion and revenue impact across channels.
How large is the email engagement data market?
The global email marketing automation market reached $1.9 billion in 2024, with AI-powered engagement solutions representing the fastest-growing segment at 32% compound annual growth rate. Engagement data fuels this growth by enabling smarter personalization and optimization.
Who collects and aggregates email engagement benchmarks?
The DMA (Data & Marketing Association) publishes the Email Benchmarking Report 2025 in partnership with seven major email service providers including SAP Engagement Cloud. The dataset covers 442 billion emails sent in 2024 and is anonymized to protect individual subscriber privacy.
How do buyers use email engagement data for advertising?
Advertisers leverage email engagement signals to enrich consumer profiles, build lookalike audiences, suppress low-value segments, and tailor programmatic ad experiences. This improves targeting precision, personalization, and overall return on ad spend across channels.
Sell youremail engagementdata.
Describe your email engagement data and the uses you are authorized to offer. Price, legal suitability, and buyer interest require separate evaluation. No match or sale is guaranteed.
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