Push Notification Data
Buy and sell push notification data data. Which push notifications get opened, swiped away, or cause uninstalls. The thin line between engagement and annoyance, measured.
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Find Me This Data →Overview
What Is Push Notification Data?
Push notification data captures the lifecycle of notifications sent to mobile and web users—from delivery and open rates to swipes, clicks, and uninstalls. This behavioral dataset measures engagement metrics like opt-in rates, click-through rates (CTR), time-of-day performance, and the impact of notification frequency and length on user retention. The data reveals which notification strategies drive conversions versus user churn, enabling marketers to optimize timing, segmentation, and messaging for maximum engagement without triggering abandonment. Companies across eCommerce, media, publishing, banking, and SaaS actively generate and trade this data. Platforms like OneSignal, PushEngage, and MoEngage process billions of notifications monthly, creating rich datasets on user behavior. The market reflects this demand: the global push notification software market reached $866.43 million in 2024 and is projected to grow at 4.2% annually through 2032.
Market Data
$866.43 million
Global Push Notification Software Market (2024)
Source: globalgrowthinsights.com
$1.17 billion
Projected Market Size (2032)
Source: globalgrowthinsights.com
4.2%
Annual Growth Rate (CAGR)
Source: globalgrowthinsights.com
12+ billion messages
OneSignal Daily Message Volume
Source: aifreeforever.com
15+ billion notifications
PushEngage Monthly Notification Volume
Source: aifreeforever.com
Who Uses This Data
What AI models do with it.do with it.
eCommerce Businesses
Use push notification data to optimize offer and discount announcements, new product launches, and time-limited promotions. Data on cart abandonment and browse abandonment triggers helps refine conversion strategies and measure revenue impact.
Media, Publishing & Blogging
Leverage notification engagement data to understand content distribution timing, headline length optimization, and reader retention. Segment audiences by topic interest and measure CTR across different content categories.
Banking & Financial Services, SaaS, Digital Agencies
Use segmentation and geotargeting data to increase relevance of messaging, reduce uninstall rates, and maintain regulatory compliance. Data on notification frequency thresholds prevents user fatigue while maintaining engagement.
What Can You Earn?
What it's worth.worth.
Platform Per-Subscriber Usage
$0.004–$0.012 per user per month
OneSignal charges $0.004/month for web push and $0.012/MAU for mobile push. Pricing varies by platform and notification type.
Enterprise/Custom
Varies
Braze, MoEngage, and platforms with advanced CRM orchestration or proprietary AI features require custom quotes for enterprise deployments.
What Buyers Expect
What makes it valuable.valuable.
Segmentation & Geotargeting Data
Buyers expect notification performance data segmented by user geography, demographics, and behavior. Geotargeting success rates significantly increase CTR and conversion rates.
Open, Click, and Uninstall Metrics
Core engagement signals including opt-in rates, CTR by industry, and the relationship between notification frequency and user churn. Data must include time-of-day performance and device type (iOS vs. Android).
Content Optimization Benchmarks
Data on optimal notification length (varying by industry: 90 characters for Health & Fitness, 20 for Deals & Coupons), rich media impact (images, GIFs, videos), and CTAs that drive conversions.
Behavioral Context & Causality
Datasets showing which notification strategies prevent uninstalls versus trigger them, frequency thresholds before diminishing returns, and attribution to downstream conversions (15% eCommerce conversion lift cited).
Companies Active Here
Who's buying.buying.
Operates the largest omnichannel notification platform, powers 2+ million businesses, and delivers 12+ billion messages daily. Acts as both data processor and buyer of user engagement signals to refine delivery algorithms.
Serves 25,000+ businesses with web and mobile push automation. Actively uses push notification engagement data to develop eCommerce triggers (cart abandonment, back-in-stock, price drops) and revenue attribution models.
Enterprise customer engagement platform with 1,200+ customers across Asia and emerging markets. Uses proprietary Push Amplification+ technology and predictive segmentation data to optimize Android delivery and next-best-channel routing.
Enterprise CRM orchestration platform for deep customer data integration and multi-channel campaign attribution. Buyers include large enterprises requiring advanced A/B testing and cross-channel conversion tracking tied to push notifications.
FAQ
Common questions.questions.
What specific metrics are included in push notification datasets?
Push notification data covers delivery rates, open rates, click-through rates (CTR), uninstall rates, opt-in/opt-out behavior, time-of-day engagement, device type performance (iOS vs. Android), user segmentation by geography and demographics, notification frequency impact, and conversion attribution. Advanced datasets include rich media engagement (images, videos, GIFs) and fallback delivery channel metrics.
How is notification frequency related to user churn?
Data shows an inverse relationship between notification frequency and CTR. Peak CTR occurs at two push notifications per period for most industries (one for eCommerce and digital marketing). Beyond that threshold, diminishing returns apply—higher frequency tends to increase uninstall rates and user fatigue without proportional engagement gains.
Why does notification length vary by industry?
Optimal notification length depends on user expectations and intent. Health & Fitness and Travel & Hospitality users respond best to longer messages (90 characters), allowing for context and value. Deal & Coupon and Education & Training segments show higher CTR with shorter, punchy messages (20–25 characters) that clearly communicate urgency or action.
Which industries generate the most push notification data?
eCommerce, media, publishing, and blogging account for 40% of push notification senders. eCommerce businesses use them primarily for offers and discounts; media and publishers focus on content discovery and engagement. Banking & Financial Services, SaaS, and digital agencies follow, each with distinct segmentation and regulatory compliance needs reflected in their datasets.
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