Horse Racing Data
Past performances, speed figures, and pedigree data -- the thoroughbred analytics industry worth $12B in annual wagering.
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Find Me This Data →Overview
What Is Horse Racing Data?
Horse racing data encompasses past performances, speed figures, pedigree information, and real-time wagering analytics that power the global thoroughbred racing industry. This data category supports betting platforms, track operators, bloodstock agents, and racing analysts who rely on comprehensive performance metrics, biometric monitoring, and historical records to compile odds, inform wagering decisions, and manage racing operations. The market integrates traditional form guides and race cards with modern IoT-based horse performance monitoring systems and blockchain-based ownership platforms, creating a multi-layered ecosystem where data monetization drives significant value across betting operators, track operators, and racing service providers.
Market Data
$235.8 billion
Global Horse Racing Market Size (2025)
Source: DataIntelo
$512.4 billion
Projected Market Size (2034)
Source: DataIntelo
9.0%
Expected CAGR (2026–2034)
Source: DataIntelo
34.2% of global handle (~$80.6 billion)
Online Wagering Share (2025)
Source: DataIntelo
52%
Mobile Betting Share of Transactions
Source: Business Research Insights
Who Uses This Data
What AI models do with it.do with it.
Online Betting Platform Operators
Major operators like Tabcorp, William Hill, and Bwin license horse performance data and biometric analytics to enhance odds compilation accuracy and refine wagering product selection across multiple international jurisdictions.
Racecourse Track Operators
Deploy IoT-based performance monitoring systems to collect real-time biometric and kinetic data on individual animals, which is subsequently licensed to betting platforms as proprietary data products supporting race management and consumer engagement.
Bloodstock Agents & Horse Sales
Utilize pedigree data, speed figures, and past performance records to facilitate informed horse sales transactions and breeding decisions across global markets.
Racing Analysts & Expert Services
Provide expert analysis, racing tips, and form guidance to bettors and industry stakeholders, leveraging historical performance data and real-time racing intelligence.
What Can You Earn?
What it's worth.worth.
Real-Time Performance Data Licensing
Varies
Data sourced from track-side IoT sensors and biometric monitoring systems, licensed to betting platforms on tiered subscription or per-jurisdiction basis.
Historical Form & Past Performance Records
Varies
Race cards, form guides, speed figures, and pedigree databases offered to racing analysts, bloodstock agents, and casual bettors through direct licensing or API integration.
Proprietary Odds & Analytics Products
Varies
Premium data products that enhance odds compilation accuracy, sold to major operators and regional betting platforms.
What Buyers Expect
What makes it valuable.valuable.
Real-Time Biometric & Kinetic Data
Buyers require comprehensive, continuously updated biometric and kinetic performance metrics from individual horses, sourced from modern IoT track-side sensor systems and validated through triangulation with proprietary databases.
Historical Accuracy & Data Validation
Extensive verification through primary sources including manufacturers, suppliers, industry experts, and corroboration with historical racing records and financial reports of key industry players.
Multi-Jurisdiction Coverage
Data spanning major racing markets including the United States, Europe, Australia, and Ireland to support operators managing international wagering pools and global race card operations.
Integrated Pedigree & Bloodstock Intelligence
Comprehensive pedigree databases linked to performance data, enabling bloodstock agents and breeders to make informed decisions and supporting the broader horse sales ecosystem.
Companies Active Here
Who's buying.buying.
Major online betting platform operator licensing horse racing performance data to enhance odds compilation and multi-jurisdiction wagering product offerings.
Sophisticated online platform operator aggregating horse racing data from international jurisdictions to support web-based betting product development and consumer engagement.
Online betting operator utilizing horse racing data to develop comprehensive wagering platforms with superior promotional mechanics and product selection.
Specializes in providing horse racing industry services and data products supporting operators, tracks, and service providers.
FAQ
Common questions.questions.
What is driving growth in the horse racing data market?
The market is expanding due to rapid digital wagering adoption, with mobile betting platforms accounting for 52% of transactions. Online wagering channels commanded 34.2% of global handle in 2025, and integration of advanced technology including IoT-based performance monitoring systems and AI-driven wagering products is creating new monetization streams across track operators and betting platforms.
Which regions represent the largest opportunities for horse racing data?
Major markets include the United States (projected USD 152.5 billion in 2025), Europe (USD 109.8 billion in 2025), and China (USD 142.7 billion in 2025). Pool-based products such as Tote and Placepot are particularly significant in markets where pari-mutuel wagering is legally mandated, including Ireland and Australia.
What types of data do betting operators license from track operators?
Operators license IoT-based biometric and kinetic data collected from individual horses via track-side sensor systems. This proprietary performance data is used to enhance odds compilation accuracy and supports the development of premium wagering products and analytics offerings.
What challenges face the horse racing data industry?
Key challenges include declining youth participation (41% of under-30s are disengaged), regulatory restrictions impacting 27% of betting activity, and rising public concerns about horse doping and animal welfare. The industry must balance innovation with animal welfare standards while adapting to competition from casinos, lotteries, and other forms of digital gambling.
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